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Research papers

How reliable are portfolio tests?

One of the oldest techniques to test the level of attention of advertisements, yet nevertheless still often in practice today, is the portfolio test: the test person goes through a folder usually containing 10 advertisements. Afterwards it is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jörg Rehorn
September 1, 1980
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Citation

Rehorn, J. (1980a, September 01). How reliable are portfolio tests?. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/how-reliable-are-portfolio-tests-


Research papers

How reliable are portfolio tests? (German)

One of the oldest techniques to test the level of attention of advertisements, yet nevertheless still often in practice today, is the portfolio test: the test person goes through a folder usually containing 10 advertisements. Afterwards it is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jörg Rehorn
September 1, 1980
×

Citation

Rehorn, J. (1980a, September 01). How reliable are portfolio tests? (German). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/how-reliable-are-portfolio-tests-german-